AI Insights · Timothy · September 2025
Top Fidget Toys Games Performance in UK Q3 2025
Explore the performance trends of the top fidget toys games in the UK during Q3 2025, with data insights from Sensor Tower.
In the third quarter of 2025, the fidget toys games category in the UK showed varied performance across the top five applications, as reported by Sensor Tower.
Tappy: Self Care Fidgeter experienced a gradual increase in weekly revenue, peaking at around $333 in mid-September. Weekly downloads were relatively stable, reaching a high of 617 in early August, while active users saw a slight decline from 6.2K to 5.8K over the quarter.
Antistress - Relaxing games from Moreno Maio saw a notable rise in downloads, peaking at 9.6K in early August. Revenue fluctuated, with a high of $173, while active users decreased from 76.7K to 53.3K by the end of September.
Squishy Magic: 3D Toy Coloring showed steady download numbers, with a peak of 964 in late August. Revenue, however, saw a decline, starting at $121 and dropping to $28 by the end of the quarter. Active users peaked at 6.3K mid-September.
Pixel Demolish from Rollic Games experienced a decrease in downloads from 1.6K to 452. Revenue also saw a downward trend, starting at $96 and ending at $45. Active users dropped significantly from 6.5K to 842 by the end of September.
Finally, Antistress - Satisfying Games! had consistent download numbers, with a slight decline towards the end of the quarter. Revenue varied, peaking at $91, while active users saw a significant fluctuation, starting at 64 and peaking at 529 before dropping to 52.
These insights provide a snapshot of the current landscape for fidget toys games in the UK, with more detailed analysis available through Sensor Tower's comprehensive data services.